They believe that whole food based nutrition containing collagen is essential for one's overall health, beauty, fitness and well-being. Their ancestors utilized sustainable whole animal nutrition, which provided an abundant amount of collagen. Over the past century modern food processing has removed this natural and healthy protein from our diets. Collagen is vital for our body and is the basic building block of skin, hair, nails, bones and joints. They promote optimal health, beauty, vibrant youth, and overall wellness with their products. They are dedicated to providing 100% natural, whole food proteins that support animal well-being and sustainable eco-friendly practices. Their happy cows openly glaze on lush natural grass pastures providing the highest quality of protein.